Client time! After being given the brief and having a brief explanation of what we were going to be doing, we had to draw a company name out of a bag, decide on a description, company name, personality and brand values of that company. There were some really interesting companies on the list such as an escapologist or an ice sculpter, so I was looking forward to picking one out! As I was looking through the list there were several that I wasn’t so keen on, such as telemarketer or a loans company, so obviously I picked telemarketer out of the bag… ye gads.
Firstly, what is a telemarketer? No idea. I’m pretty sure it’s cold callers and people who ring up Nannas in the middle of the day and swindle them of their pensions. I research further, and yes that’s exactly what it is. It is ‘the marketing of goods and services by means of telephone calls, typically unsolicited, to potential customers. It is a field known to be occupied mostly by women. The calls can be business to business, or business to customer.
I looked more into telemarketing and what it involves and how a telemarketing company describes itself. I’ve also found out that there’s a huge difference between different companies and the different things that they sell.
Telemarketing companies do many different things:
- to generate leads, to gather information or customers
- for sales, using persuasion to sell a product or service
- proactive marketing in which prospective and pre-existing customers are contacted directly
- receiving calls with orders and requests for information, demand for which is generally created by public advertising, or the efforts of an outside sales team
To be honest it all sounds terribly boring and not something I think is entirely ethical or right (particularly outbound sales calls, or cold calling). I did look at flipping that stereotype on its head, creating an ethical telemarketing company, that only calls in certain hours for example or only collects for charities or ethical organisations, environmentally friendly companies, green/ethical/sustainable/renewable etc. Having spoken to a few friends in third year who said about creating an off the wall suggestion for a totally made up company, as it’s never going to actually exist. The sole outcome will be a finished and polished brand identity and nothing more. I started looking at more outrageous suggestions like selling sex toys or dealing with inbound calls for weird and wonderful complaints. Or just a complaints? Mythical and magical? Basically something absolutely ridiculous to try and distract from how boring and terrible telemarketing is.
We’ll see how this works out…