Flux Video Pitch

Almost as good as the lady who reads the travel announcements on Radio 2.


Zarna – Hi! We’re Flux. As students of Cardiff Met, it’s important that our environment is somewhere to interact, somewhere to feel relaxed, and something that helps us to engage with the world around us.

Aaron – For us, it was about more than planting new trees and being eco-friendly. The environment involves our wellbeing, our general health, and our sense of belonging.

Rhys – We would love to show you what we’ve been working on. Please watch and enjoy our video,

(video pitch)

Gavin – We hope you enjoyed our video! As previously mentioned, it is key to create a real sense of community through better relationships across the different schools.

Charlotte – Flux means ‘a state of change’. So it was only obvious that we created a dynamic and vibrant visual identity. This concept then branches out to the physical space as we bring to life different activities, and house a range of purposes.

Rhys – Flux will facilitate events, meetings, and socialisation. We’ve thought of some scenarios that would work best, such as meet-ups during freshers, fundraising events, pop-up stalls, tutorials, or Cardiff Met SU society events.

Aaron – By tackling the problem of unused space around the campus, and providing a multipurpose environment that reaches across the whole campus, this will result in a better campus life for the students of Cardiff Metropolitan University.

Gavin – Please feel free to ask any questions, and come visit our space after the presentation.


Pitch Day!

So we put together a video, practiced our pitch, wrote our script, and were ready.  It went amazingly well, I was dead chuffed.  All of our individual efforts came together really well, and we put our space together which really was the cherry on top at the end.

Our video pitch was simple as we are not architects so our abilities in this area were limited – but everyone seemed to be really won over by our idea.  Something that was repeatedly said to us was how the campus was in dire need of such a space.  Hopefully something comes out of it in the end!

It would be pretty nice to come back as a mentor in a few years time on the Real World project and be able to say, “You know flux?  That was our Real World project.”

Flux – Brand?

Zarna and I have been working on creating a simple gif logo that we think really demonstrates the purpose of the space.  It ties together the whole dynamism, multipurpose thing really well.  These were some similar logos we had seen, and some designs that seemed to focus on simple changes to suit changes in purpose/event/time/date etc.


We wanted something that really demonstrated the word flux itself.  I drew some really organic shapes that chop and change, but they’re lucid enough that it doesn’t tie them to any one thing in particular.  Through simple changes in colour and shape we think it really shows what we want flux to be.  A social space that facilitates change.

final-flux-gifI think it works well because of its simplicity.  It does what it says it’s going to do, and shows simply that the space can suit a range of different purposes, maintaining a vibrant and dynamic appearance which is something we really wanted to achieve.  After all, it is for students, so we wanted it to be appropriate whilst also sitting well within the Cardiff Metropolitan University branding.

Identifying Space Around Campus

We’ve spent a bit more time trying to work out what sort of thing would suit where.  The large courtyard area in the middle of Llandaf campus seems ideal, as it’s currently assigned as the smoking area/overflow car park and is a 100% eyesore.  It’s the main corridor through the campus itself, and it’s used as a walkway to get somewhere else.  I can’t help but feel how good this space could be if it was turned into a seating area, or repurposed as a central hub that could just brighten the whole place up a bit.

In terms of what we’re doing next, I think we’ve agreed on creating an actual physical space – a new building (eek) – that could really do this whole thing justice.  In our minds we see this going behind management where the strange unused outdoor monkey bars/gym thing is.  We’ve now discovered that you’re only allowed on the monkey bars if you’ve had a full gym induction and are supervised by someone who works at the gym.  (Good one).

I’m no good at Photoshop so we’ve been deliberating as to whose jobs are what now that we need to produce something a little more visual to back up our (what I believe to be) a really really strong and valuable idea.  Zarna and I are going to work on more of the branding/visual identity of flux, and Aaron, Gavin and Rhys are going to do more of the Photoshop mockups and visualising what these spaces could be.  For us, it’s more about communicating the importance of better social interaction across the different schools as they’re currently so insular that we really feel that people are missing out.  I can’t help but think how valuable it would be to have better interaction across schools (i.e. Art and Health Sciences etc.).  The visuals are very secondary to what we want the space to do for students.