So after divvying up the responsibilities of who was doing what etc., I was working on how flux may look visually, of how these meetings/events/talks could be displayed or advertised, and how this may sit around the university.
The visuals for the brand are, for me, secondary, but in order to present something that feels tangible and real (and realistic) to the client, we wanted to demonstrate how flux may look. I wanted to work on a few digital posters just to act as examples as to how the space could suit a range of purposes and different types of events. Again, we feel very lucky coming from the art block where there’s lunch meetings, get togethers, yoga, and singing, we thought it would be useful to show how flux could facilitate this across the whole university and not just within individual schools – this is the old, insular way. We want a more inclusive and something that helps foster and develop inter-school relationships in a way that they’ve not been before.
These posters serve as another touchpoint for the flux brand. They are vibrant and engaging, and promote a range of different events. I thought it would be useful for the client to see just how successfully this could be done in the future.
I quickly put this together as an example of how flux could sit as part of the existing Cardiff Met ‘template’. There is the rolling advertisement screen on the website, and this could simply be added along with the various other things that are promoted on the website. We envisaged there being a fluxHUB page that you would be directed to from within the Cardiff Met student portal. The space could be booked out for events, you can check availability of the space, and find out more about its purpose and what it means for the students of Cardiff Met.