Flux – Brand?

Zarna and I have been working on creating a simple gif logo that we think really demonstrates the purpose of the space.  It ties together the whole dynamism, multipurpose thing really well.  These were some similar logos we had seen, and some designs that seemed to focus on simple changes to suit changes in purpose/event/time/date etc.

screen-shot-2016-11-07-at-00-11-45screen-shot-2016-11-07-at-00-11-54

We wanted something that really demonstrated the word flux itself.  I drew some really organic shapes that chop and change, but they’re lucid enough that it doesn’t tie them to any one thing in particular.  Through simple changes in colour and shape we think it really shows what we want flux to be.  A social space that facilitates change.

final-flux-gifI think it works well because of its simplicity.  It does what it says it’s going to do, and shows simply that the space can suit a range of different purposes, maintaining a vibrant and dynamic appearance which is something we really wanted to achieve.  After all, it is for students, so we wanted it to be appropriate whilst also sitting well within the Cardiff Metropolitan University branding.

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