Fear Tactics // FMP

Oh boy isn’t everyone tired of hearing about Brexit and Trump but whatever, here I go.

Image result for jean ralphio the worst gif

Donald Trump is a fool and Brexit is our most foolish endeavour.  There, I said it.  Two of the most polarising subjects in the Western World at the moment.  The thoughts of American citizens lie with Trump, and ours are on Brexit.  There’s too much fear and sensationalist news articles for anyone to be able to know anything.  The Brexit campaign was based on some untruths (said through gritted teeth at the very least), but it worked.  Why?  How did a campaign with so few relative facts and figures win?  A red bus emblazoned with dodgy stats about raking in millions more pounds for the NHS has since proved to be lies, and it’s all turning out a little bit shit.  If the people up the top with degrees in Economics, Political Science, or EU Law had no idea whether to pick Leave or Stay, how are the UK peasant folk (this includes myself) expected to react?  They will react in the way that people normally do when threatened, which is to lash out and shun the outsiders (here meaning refugees and immigrants), and they voted for a solution based on border control ergo fewer immigrants ergo safer jobs/housing/money/banks etc., but we just know that’s not how it works.

Let’s take a quote from Hermann Goring on how to whip up the populous into voting for and putting their faith in something quite sinister.

“The people don’t want war, but they can always be brought to the bidding of the leaders.  This is easy.  All you have to do is tell them they are being attacked, ad denounce the pacifists for lack of patriotism and for exposing the country to danger.  It works the same in every country.”

Are the similarities not achingly similar?  God damn it’s too much.

Besides, for me this is all about how your personal position on a topic can be influenced, even without you realising.  It’s about personal preference and personal choice.  By encouraging the viewer to perceive the world through different eyes is that not how we reach greater levels of understanding?  Reading an infinite number of articles on Facebook that may or may not be true, I would argue is making us blind to the real facts of the matter.  Fundamentally we are all human beings with similar needs, and ultimately our position in this life is determined largely before we’re born.  But what if the viewer was encouraged to view or understand themselves in a different way?  In a way that meant that they understood their position in relation to a given topic based on something more real rather than fear tactics or frightening statistics that nobody quite understands?

After speaking with Matt, he said:

What’s missing from your email is the ‘what’.
What are your viewers being asked to position themselves on? Where’s the bit where your viewer empathises, and as a result, becomes uncomfortable?
Are you:
a) Creating an experience that promotes reflection on the nature of positioning and influence in general terms – i.e. the information content is predominantly factual, and maybe deals with stuff like cognitive bias, subliminal messaging, body language etc.
Viewers are directed around your way-finding points with simple exercises that illustrate some of these principles.
b) Creating an experience where the viewer is directed to position themselves within a topic, and the way-finding is more about you curating that personal journey for them.
c) A mix of the two, where the general principles behind your idea form the touch points for the viewer to position themselves on a topic.
I think for me the whole thing is about how to bring those things together.  It’s about how the audience understands it and reacts to it, which will be entirely different based on the viewer themselves.  By navigating through some story or map, I would like the outcome of this to promote questioning, or as a way-finding exercise through some overarching ‘story’.

Something that means people realise at the end that they have in fact made a choice, whether they were aware of it or not.  I just need to find the ‘Something’. 

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