Tutorial // FMP

Tutorial with Matt this morning.  I’ve reached and gone through my (possibly) final impasse and perhaps most important point.  I finally know what I’m doing/saying.

Image result for about time meme

So rather than have this great nebulous subject that people are forced to make a decision on, the whole premise would be awareness.  That is awareness of yourself, and of others, within the context of a wider subject.  The crux is about personal positioning, and how we find ourselves drawn to things or forced away from them, and what things we listen to or don’t listen to.  Why do we listen to some news and not others?  Why do we believe in certain politicians but believe the other ones to be liars?  Most importantly, this experience is different for different people and it all depends on so many different factors.  That’s why I’ve reached this point – I was trying to give people a topic or a subject and get them to choose.  Some graphic designed version of Sophie’s Choice.  But I’ve come to realise now that it’s not some binary choice made between black and white, yes or no.  There is a vast middle ground that’s not explored or questioned, which is where my project lies.

What if the goal was to create awareness?  Not of a given thing, but of themselves, and of others.  The whole idea at this point is to demonstrate our differences, how we are the same, and importantly demonstrate what things are important to different people.  This awareness of others comes back to how we position ourselves in a wider whole.  The ‘whole’ in this case is society, not a particular topic.

I can’t give people one thing to pick from, because it needs to come from themselves.  By making a choice, or way finding, they become aware of their needs/wants/desires/dislikes, in relation to different people.

I discussed with Matt the Degree Show itself.  People will be forced to make decisions on unfamiliar topics and unfamiliar things, and be encouraged to think laterally, liberally, and a bit left of centre than perhaps they would have previously.  Matt said “They should leave feeling as though their brains are a little bigger.”

So I saw this the other week which has spurred a lot of my decision.

Getting the attendee to make the graphics in your booth. "Great way to add some interactivity" -triadcreativegroup.com::

I’m not going to recreate this, of course, but something similar that explains the journeys of other people along with some visual aid, that also makes you aware of your position in relation to others.  It becomes this map of “What Made You” – but of course the finished product is the sum of what made a number of different individuals, and not just one person’s choices and feelings.

For my subject and topic area, this would be a little more divisive.  I think the ‘pins’ in my case would be a topic, and the string would be an emotion.  Perhaps if you followed someone’s journey through anger or fear, and what caused those feelings and what encouraged them to feel that way?

Basically, what would be the pins and what would be the string?

Of course by the time I come around to designing this myself I won’t be using this method, but I think the mechanism is there.  I want it to be some visual story of peoples’ journey, their way finding through the topics, and your position in relation to them.  Together, this provides a visual ‘map’ if you will of the way that people think, and the way that people found themselves thinking that way in particular.

I think one of the most important things I’ve always looked for in my practice is to encourage people to think about themselves.  Be excellent to each other is a perfect way of describing what I always want to achieve.  With the Pearson D&AD brief, or the Big Idea, or Real World back at the start of the year, I want people to think differently and for the betterment of themselves, and as a whole.  By creating an awareness of other peoples’ journeys and feelings gives the viewer the perfect opportunity to think of themselves as one of many, and to realise the importance of the journeys of others.  We are always told that we don’t exist in a bubble – nobody does.

If people leave my exhibition with perhaps a little bit more awareness of themselves, and that they are not the only person with a journey and a story, then I’ll have done what I set out to achieve.

Audience Participation // FMP

A few things I’ve found.  I really like the idea of getting people involved in my project.  I think I wrote before about it not being a passive topic, or a passive thing to be viewed, but more something to be understood by the viewer on a more personal level.  It needs to be personal.

Choose Your Own Adventure // FMP

After another tutorial with Matt, I’ve surmised that life is one great ‘Choose Your Own Adventure’ book.  In essence, our lives are made up of the choices we make and the allegiances we take, but also the things we didn’t do or the choices we didn’t want to take.  Each one altering the outcome and the journey together – each choice altering the next choice, or the next hurdle, and so on and so forth.

The stories themselves are formatted so that, after a couple of pages of reading, the protagonist faces a number of options, each of which leads to more options, and then to one of many endings.  The number of endings is not set, and varies from as many as 44 in the early titles, to as few as 8 in later adventures. There is no clear pattern among the various titles regarding the number of pages per ending, the ratio of good to bad endings, or the reader’s progression backwards and forwards through the pages of the book. This allows for a realistic sense of unpredictability, and leads to the possibility of repeat readings, which is one of the distinguishing features of the books.

The idea that our choices effect outcomes is something I really want to convey in this project, as with a lot of what goes on around us it can be more subliminal than people are aware of.  It’s that old analogy of “blink and you’ll miss it” with regards to a life well lived for example, but that’s no good to me if I want to create an awareness in people that they needn’t shuffle around with their eyes closed.  It’s also whether this is done purposefully or not.  That’s not to say that nobody has any idea of anything, but I would feel confident in suggesting that a lot of things tend to go unnoticed or ignored until it’s rather too late.  Communicating the aspect of choice in this whole scenario is really important to the project, but I need to pick something that encourages the viewers to make that choice.

With the current political climate (i.e. Brexit, Trump, & Terrorism), it’s easy to pick a polarising subject and get people to fight about which one is the best.  That’s easy.  Getting people to understand their viewpoints, that their opinions are more nuanced than a binary yes or no.  Stay or Leave in Brexit’s case.  That’s harder.  The way in which the mass media works is that it often capitalises on fear, or populist subjects that usually cause passionate responses.  Post a factual article with no buzzwords and people might take notice.  Post some sensationalistic and scandalous tale about terrorism, or plotting some MP against her UKIP rival because they were arguing about the EU and all of a sudden people are baying for blood and it’s far, far more interesting.  Then they can report on that instead, call out someone for being too Right or too Left, and the cycle goes around and around and around.

How do you get people to pause?  How do you get people to notice?  Perhaps most importantly, how do you get people to understand the affect that this has on them?  It’s cause and effect, but at the moment I can’t figure out in which direction it goes in.

Does the mass media reflect society, or are we a reflection of it?  Is it a commentary on us and our lives, or is it a command?

Propaganda is to democracy what violence is to a dictatorship.” – Noam Chomsky.

Image result for journey under the sea ra montgomery

42 possible endings – limitless fun!

Way-Finding & Interactivity // FMP

After talking about way-finding and stories etc., I thought it might be really interesting to use this sort of thing.  The level of engagement with the audience or viewer is something I’d really like to have, as rather than my final major project be something one dimensional I think it can only really work at its best by having tangible interaction from the viewer.  The nature of my project itself is not passive, it’s not about standing by and waiting for the weather to change – it’s about understanding your position, yourself, in a wider context – for me the best way of achieving this is through interaction.  This is along the lines I was thinking of about playing with scale, and not just using my one solitary corner in the degree show but rather having elements around the entire building if I’m allowed!
PLAID LONDON — WORK:
In terms of how this could work with my subject choice, I’ve been playing around with having some sort of dispensing system alongside a map that either gives people a choice or a command – and it’s up to them what they do with the information.  The whole thing will come back to my ‘space’ in the degree show, which I think I’m leaning towards having a wall similar to the infographic style attached and some printed materials that cause unbalance in the viewer, or give them the opportunity to question their personal position in a way that they’d not done before.
For example in the big stairwells in B Block, having big signs that say “Nothing to see up here…” (even though they lead to other floors, of course) or little notices around the entire exhibition that aren’t necessarily confusing but aren’t exactly helpful i.e. sifting your way through an inordinate amount of information daily in order to find what’s truthful and/or relevant, which of course is different for each viewer anyway.
I’ve been working too with the idea of those ‘choose your own adventure’ books, and how this could work into my idea – what you get is based on your choices, that is if you’re able to choose for yourself!
It’s all *quite* loose at the moment, but I’m getting there slowly.  It’s been changing ever so slightly each time I have a tutorial or a cornerstone-thought, something will slightly change my course but it’s all very close knit.
Current mood: Eager.

Brief // FMP

This is the brief I submitted for my Final Major Project.  At this point I feel like I really know what I’d like to be saying, but it’s still quite vague.  In hindsight I’m not too sure about what I’ve chosen to be the title of the project the more I progress through my research, but I think ultimately the meat of the topic is how I want it.

Brief

Pearson – Final Animation

Finally finally finished!  I’m so pleased with how it’s finally turned out.  I think it’s really powerful at suggesting the ways in which we need to improve things for the generations to come.  The submission required a two minute video, so there’s a lot of information to get across in that time but I think by including what’s important hopefully the judges will be able to see the merit in what I want to do.

It was a bit of a struggle putting the video together using AfterEffects as I’d barely used the software before, but I think for the time I had to put the animation together I’m really pleased!  I think overall I wish I’d had some more time to develop the visuals of the actual service itself, but with the pace of third year and the amount of work I’ve had to do I’m still really happy.