Societal norms and how this impacts our decision making process in relation to how we project ourselves and assess our self-worth.
“Social norms or mores are the rules of behaviour that are considered acceptable in a group or society. People who do not follow these norms may be shunned or suffer some kind of consequence. Norms change according to the environment or situation and may change or be modified over time.”
Mass media and its impact on our understanding and collective consciousness – how are we impacted by what we see around us? Do we make conscious decisions based on this or are we ‘groomed’ into thinking a certain way?
How does a Culture of Fear in modern media impact our general well-being and how we perceive the world around us. Is it positive or negative? What is the impact?
In what ways do we ‘choose’ a path. Are we simply pin-balled between ideas and information at random, eventually finding a path that is linear in line with social norms and what is ‘expected’. How much of our actions are choice? How much is inaction?
How does the media influence our perception of what is normal? What would happen if we were left to our own devices and encouraged to make decisions for ourselves, free from the influence of what is being told to us?
Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about what others learn, thus facilitating coordination (social channel).
Pessimism, Optimism, empathy and sympathy.
Is the media responsible for the dissemination of facts, or as an influential tool of governments and organisations to impact what is considered normal?
“Social norms marketing includes marketing techniques, such as mass media and face-to-face campaigns, that are designed to alter individuals’ perceptions of social norms, specifically perceptions of attitudes and behaviours that are typical or desirable in their community.”
“Public information not only causes individuals to update their personal beliefs, but
also allows them to update their beliefs about how widely these beliefs are shared (Morris
and Shin, 2002). That is, public information is used to know that others received the information, and that everyone who received the information knows that everybody else that received the information knows this, and so on, creating common knowledge. In this vein, some authors argue that “attempts to change public behaviours by changing private attitudes will not be effective unless some effort is also made to bridge the boundary between the public and the private.”
“So what is identity? For starters, we technically are not born with identity; it is a socially constructed attribute. The self-concept, which is the knowledge of who we are, combines with self awareness to develop a cognitive representation of the self, called identity (Aronson, Wilson, & Akert, 2010, p.118). In other words, who we are is controlled by internal and external factors that combine to make us who we become. Add in new media outlets, such as the internet, and media is now considered an “extension of everyday life and a tool of cultural change” (Singh, 2010). Thus, identity formation, as a social concept, is being transformed in new and even more global ways.”
Cause and effect between Social Norms and Mass Media.
Does Mass Media simply act as a mirror to our social norms, or are our social norms dictated to us by the media?