Tutorial // FMP

Tutorial with Matt this morning.  I’ve reached and gone through my (possibly) final impasse and perhaps most important point.  I finally know what I’m doing/saying.

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So rather than have this great nebulous subject that people are forced to make a decision on, the whole premise would be awareness.  That is awareness of yourself, and of others, within the context of a wider subject.  The crux is about personal positioning, and how we find ourselves drawn to things or forced away from them, and what things we listen to or don’t listen to.  Why do we listen to some news and not others?  Why do we believe in certain politicians but believe the other ones to be liars?  Most importantly, this experience is different for different people and it all depends on so many different factors.  That’s why I’ve reached this point – I was trying to give people a topic or a subject and get them to choose.  Some graphic designed version of Sophie’s Choice.  But I’ve come to realise now that it’s not some binary choice made between black and white, yes or no.  There is a vast middle ground that’s not explored or questioned, which is where my project lies.

What if the goal was to create awareness?  Not of a given thing, but of themselves, and of others.  The whole idea at this point is to demonstrate our differences, how we are the same, and importantly demonstrate what things are important to different people.  This awareness of others comes back to how we position ourselves in a wider whole.  The ‘whole’ in this case is society, not a particular topic.

I can’t give people one thing to pick from, because it needs to come from themselves.  By making a choice, or way finding, they become aware of their needs/wants/desires/dislikes, in relation to different people.

I discussed with Matt the Degree Show itself.  People will be forced to make decisions on unfamiliar topics and unfamiliar things, and be encouraged to think laterally, liberally, and a bit left of centre than perhaps they would have previously.  Matt said “They should leave feeling as though their brains are a little bigger.”

So I saw this the other week which has spurred a lot of my decision.

Getting the attendee to make the graphics in your booth. "Great way to add some interactivity" -triadcreativegroup.com::

I’m not going to recreate this, of course, but something similar that explains the journeys of other people along with some visual aid, that also makes you aware of your position in relation to others.  It becomes this map of “What Made You” – but of course the finished product is the sum of what made a number of different individuals, and not just one person’s choices and feelings.

For my subject and topic area, this would be a little more divisive.  I think the ‘pins’ in my case would be a topic, and the string would be an emotion.  Perhaps if you followed someone’s journey through anger or fear, and what caused those feelings and what encouraged them to feel that way?

Basically, what would be the pins and what would be the string?

Of course by the time I come around to designing this myself I won’t be using this method, but I think the mechanism is there.  I want it to be some visual story of peoples’ journey, their way finding through the topics, and your position in relation to them.  Together, this provides a visual ‘map’ if you will of the way that people think, and the way that people found themselves thinking that way in particular.

I think one of the most important things I’ve always looked for in my practice is to encourage people to think about themselves.  Be excellent to each other is a perfect way of describing what I always want to achieve.  With the Pearson D&AD brief, or the Big Idea, or Real World back at the start of the year, I want people to think differently and for the betterment of themselves, and as a whole.  By creating an awareness of other peoples’ journeys and feelings gives the viewer the perfect opportunity to think of themselves as one of many, and to realise the importance of the journeys of others.  We are always told that we don’t exist in a bubble – nobody does.

If people leave my exhibition with perhaps a little bit more awareness of themselves, and that they are not the only person with a journey and a story, then I’ll have done what I set out to achieve.

Information Is Beautiful // FMP

I’ve been looking at how best to display information, and remember seeing the ‘Information Is Beautiful’ book a few years ago.  I think displaying factual information in an interesting way is something I’d like to do with this project as a way of communicating a wider meaning would be something to try.  Particularly with respect to media and newsworthy information, I think displaying peoples’ distrust of the media would be really impactful.

I need to put a survey together to ask some proper questions so that I can get some proper answers. Things like “Do you trust the media?”

It’s an incredibly loaded question with so, so many shades of grey, but we’re often expected by the media to make binary choices like this in every day life.  For example during the pre-Brexit pantomime, forcing people to arbitrarily pick to stay or to leave, when it was just never that simple.  The real meat of the things that go on around us are impacted by our personal bias, our socio-economic background, and various other factors.

By getting people to be more aware of their personal bias and its influence and impact on their decision making process would be something I’d be really interested in looking at.

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Choose Your Own Adventure // FMP

After another tutorial with Matt, I’ve surmised that life is one great ‘Choose Your Own Adventure’ book.  In essence, our lives are made up of the choices we make and the allegiances we take, but also the things we didn’t do or the choices we didn’t want to take.  Each one altering the outcome and the journey together – each choice altering the next choice, or the next hurdle, and so on and so forth.

The stories themselves are formatted so that, after a couple of pages of reading, the protagonist faces a number of options, each of which leads to more options, and then to one of many endings.  The number of endings is not set, and varies from as many as 44 in the early titles, to as few as 8 in later adventures. There is no clear pattern among the various titles regarding the number of pages per ending, the ratio of good to bad endings, or the reader’s progression backwards and forwards through the pages of the book. This allows for a realistic sense of unpredictability, and leads to the possibility of repeat readings, which is one of the distinguishing features of the books.

The idea that our choices effect outcomes is something I really want to convey in this project, as with a lot of what goes on around us it can be more subliminal than people are aware of.  It’s that old analogy of “blink and you’ll miss it” with regards to a life well lived for example, but that’s no good to me if I want to create an awareness in people that they needn’t shuffle around with their eyes closed.  It’s also whether this is done purposefully or not.  That’s not to say that nobody has any idea of anything, but I would feel confident in suggesting that a lot of things tend to go unnoticed or ignored until it’s rather too late.  Communicating the aspect of choice in this whole scenario is really important to the project, but I need to pick something that encourages the viewers to make that choice.

With the current political climate (i.e. Brexit, Trump, & Terrorism), it’s easy to pick a polarising subject and get people to fight about which one is the best.  That’s easy.  Getting people to understand their viewpoints, that their opinions are more nuanced than a binary yes or no.  Stay or Leave in Brexit’s case.  That’s harder.  The way in which the mass media works is that it often capitalises on fear, or populist subjects that usually cause passionate responses.  Post a factual article with no buzzwords and people might take notice.  Post some sensationalistic and scandalous tale about terrorism, or plotting some MP against her UKIP rival because they were arguing about the EU and all of a sudden people are baying for blood and it’s far, far more interesting.  Then they can report on that instead, call out someone for being too Right or too Left, and the cycle goes around and around and around.

How do you get people to pause?  How do you get people to notice?  Perhaps most importantly, how do you get people to understand the affect that this has on them?  It’s cause and effect, but at the moment I can’t figure out in which direction it goes in.

Does the mass media reflect society, or are we a reflection of it?  Is it a commentary on us and our lives, or is it a command?

Propaganda is to democracy what violence is to a dictatorship.” – Noam Chomsky.

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42 possible endings – limitless fun!

Bookers Seven Plots // FMP

The media gets to spin their stories and you could probably try and put them into the seven story plots in some way or another.  This does depend on who your villain is, and whether he or she succeeds or fails, but I think ultimately there’s something here that I think would work really well alongside the way-finding/navigation aspect that I want to get across.  There needs to be a ‘hook’, or something tangible to follow or align yourself with.  I mean, the journey you’re on in life is not some blind adventure, there is choice but there’s also rule and command, and doing things you don’t like or didn’t want to.  It all comes down to the journey, and how you reach your destination of a life well lived.  Of course, ‘well lived’ is different to each of us, but it’s how you pick those things up along the way that’s important.  To me, it feels very much like storytelling.

Overcoming the Monster

The protagonist sets out to defeat an antagonistic force (often evil) which threatens the protagonist and/or protagonist’s homeland.

Rags to Riches

The poor protagonist acquires things such as power, wealth, and a mate, before losing it all and gaining it back upon growing as a person.

The Quest

The protagonist and some companions set out to acquire an important object or to get to a location, facing many obstacles and temptations along the way.

Voyage and Return

The protagonist goes to a strange land and, after overcoming the threats it poses to him or her, returns with experience.

Comedy

Light and humorous character with a happy or cheerful ending; a dramatic work in which the central motif is the triumph over adverse circumstance, resulting in a successful or happy conclusion. Booker makes sure to stress that comedy is more than humour. It refers to a pattern where the conflict becomes more and more confusing, but is at last made plain in a single clarifying event. Most romances fall into this category.

Tragedy

The protagonist is a hero with one major character flaw or great mistake which is ultimately their undoing. Their unfortunate end evokes pity at their folly and the fall of a fundamentally ‘good’ character.

Rebirth

During the course of the story, an important event forces the main character to change their ways, often making them a better person.

Hierarchy of Influences // FMP

In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. This framework was introduced in their book Mediating the Message: Theories of Influences on Mass Media Content.

Social systems

The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies.

Social institutions

Social institutional level describes influences coming from larger trans-organizational media field. How media organizations combine into larger institutions that become part of larger structured relationships that compete or depend on each other as powerful social institutions.

Media organizations

Media organization level is distinguished from routines as this level describes larger organizational and occupational context such as organizational policy, occupational roles, and how the media enterprise itself is structured.

Routine practices

The routines level has three sources of routines, which constrain and enable communicators in their work process: audiences, organizations, and suppliers of content. Journalists have developed routines from endless pattern of norms in response to common situations. This level is where Mr. Gates or gate-keeping (communication) theory is also applied in journalists’ jobs.

Individuals

The micro individual level is located at the centre of the model. On this level, individual communicator’s characteristics, on both personal and professional, influence media content. Individual’s innate characteristics such as gender, race, religious and political background influence media content indirectly through shaping personal attitude and values (e.g. ethical values) as well as professional roles and education.

This theoretical way of organising the way in which mass communications are structured is interesting in that it shows us the position of different aspects of the media.  What we define as fact, opinion, or news, are on the outer rings of the framework, with an individual’s characteristics (gender, race, political background) form the central sphere.  This suggests that we can and are influenced strongly by outside communication, but ultimately our personal attitudes and values shape the outcome.  The outcome here meaning our opinions, or our political leanings, which sides we pick, and right down to our bias based on the influence of mass communication and media.

I thought it would be interesting to compare this to Maslow’s Hierarchy of Needs, which categorises the things we need as human beings.

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We’ve come to rely on the media for information or reassurance on most of the levels of Maslow’s pyramid.  The physiological basics are taken care of by information on healthy diets, widespread understanding of social healthcare, and how to take care of ourselves.  Moving up, the issue of shelter is dealt with by media bulletins whether that be on the weather of the day, or more serious issues like avoiding city centres due to terror alerts.  Belonging gets taken care of by social networks, a wealth of online communication and constant gratification through ‘likes’ and online groups.  Esteem could come again by way of online friends and social circles which deliver praise.

The upper most tier of the pyramid is the difficult one, because you could argue that the very one-dimensional bonds we form with others online do not substitute proper interaction and human behaviours.  Of course ultimately it comes down to the will of the individual on whether or not to rely on modern communication or media services.  Our personal preferences and upbringings shape the final tier of both systems – the top of Maslow’s pyramid of needs, or the system introduced by Shoemaker & Reese.

In terms of my project I think there could be a simple way of displaying the two scales in relation to each other, perhaps hinting that our needs have altered in some way.  Have our abilities to judge for ourselves been compromised?

Is the media framework at odds with the framework for essential human needs?

Pearson – Final Animation

Finally finally finished!  I’m so pleased with how it’s finally turned out.  I think it’s really powerful at suggesting the ways in which we need to improve things for the generations to come.  The submission required a two minute video, so there’s a lot of information to get across in that time but I think by including what’s important hopefully the judges will be able to see the merit in what I want to do.

It was a bit of a struggle putting the video together using AfterEffects as I’d barely used the software before, but I think for the time I had to put the animation together I’m really pleased!  I think overall I wish I’d had some more time to develop the visuals of the actual service itself, but with the pace of third year and the amount of work I’ve had to do I’m still really happy.