Tutorial // FMP

Tutorial with Matt this morning.  I’ve reached and gone through my (possibly) final impasse and perhaps most important point.  I finally know what I’m doing/saying.

Image result for about time meme

So rather than have this great nebulous subject that people are forced to make a decision on, the whole premise would be awareness.  That is awareness of yourself, and of others, within the context of a wider subject.  The crux is about personal positioning, and how we find ourselves drawn to things or forced away from them, and what things we listen to or don’t listen to.  Why do we listen to some news and not others?  Why do we believe in certain politicians but believe the other ones to be liars?  Most importantly, this experience is different for different people and it all depends on so many different factors.  That’s why I’ve reached this point – I was trying to give people a topic or a subject and get them to choose.  Some graphic designed version of Sophie’s Choice.  But I’ve come to realise now that it’s not some binary choice made between black and white, yes or no.  There is a vast middle ground that’s not explored or questioned, which is where my project lies.

What if the goal was to create awareness?  Not of a given thing, but of themselves, and of others.  The whole idea at this point is to demonstrate our differences, how we are the same, and importantly demonstrate what things are important to different people.  This awareness of others comes back to how we position ourselves in a wider whole.  The ‘whole’ in this case is society, not a particular topic.

I can’t give people one thing to pick from, because it needs to come from themselves.  By making a choice, or way finding, they become aware of their needs/wants/desires/dislikes, in relation to different people.

I discussed with Matt the Degree Show itself.  People will be forced to make decisions on unfamiliar topics and unfamiliar things, and be encouraged to think laterally, liberally, and a bit left of centre than perhaps they would have previously.  Matt said “They should leave feeling as though their brains are a little bigger.”

So I saw this the other week which has spurred a lot of my decision.

Getting the attendee to make the graphics in your booth. "Great way to add some interactivity" -triadcreativegroup.com::

I’m not going to recreate this, of course, but something similar that explains the journeys of other people along with some visual aid, that also makes you aware of your position in relation to others.  It becomes this map of “What Made You” – but of course the finished product is the sum of what made a number of different individuals, and not just one person’s choices and feelings.

For my subject and topic area, this would be a little more divisive.  I think the ‘pins’ in my case would be a topic, and the string would be an emotion.  Perhaps if you followed someone’s journey through anger or fear, and what caused those feelings and what encouraged them to feel that way?

Basically, what would be the pins and what would be the string?

Of course by the time I come around to designing this myself I won’t be using this method, but I think the mechanism is there.  I want it to be some visual story of peoples’ journey, their way finding through the topics, and your position in relation to them.  Together, this provides a visual ‘map’ if you will of the way that people think, and the way that people found themselves thinking that way in particular.

I think one of the most important things I’ve always looked for in my practice is to encourage people to think about themselves.  Be excellent to each other is a perfect way of describing what I always want to achieve.  With the Pearson D&AD brief, or the Big Idea, or Real World back at the start of the year, I want people to think differently and for the betterment of themselves, and as a whole.  By creating an awareness of other peoples’ journeys and feelings gives the viewer the perfect opportunity to think of themselves as one of many, and to realise the importance of the journeys of others.  We are always told that we don’t exist in a bubble – nobody does.

If people leave my exhibition with perhaps a little bit more awareness of themselves, and that they are not the only person with a journey and a story, then I’ll have done what I set out to achieve.

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Something to Think About // FMP

Societal norms and how this impacts our decision making process in relation to how we project ourselves and assess our self-worth.

“Social norms or mores are the rules of behaviour that are considered acceptable in a group or society. People who do not follow these norms may be shunned or suffer some kind of consequence. Norms change according to the environment or situation and may change or be modified over time.”

Mass media and its impact on our understanding and collective consciousness – how are we impacted by what we see around us?  Do we make conscious decisions based on this or are we ‘groomed’ into thinking a certain way?

How does a Culture of Fear in modern media impact our general well-being and how we perceive the world around us.  Is it positive or negative?  What is the impact?

In what ways do we ‘choose’ a path.  Are we simply pin-balled between ideas and information at random, eventually finding a path that is linear in line with social norms and what is ‘expected’.  How much of our actions are choice?  How much is inaction?

How does the media influence our perception of what is normal?  What would happen if we were left to our own devices and encouraged to make decisions for ourselves, free from the influence of what is being told to us?

Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about what others learn, thus facilitating coordination (social channel).

https://wp.nyu.edu/ericarias/wp-content/uploads/sites/641/2016/04/AriasCommonKnowledge.pdf

Pessimism, Optimism, empathy and sympathy.

Is the media responsible for the dissemination of facts, or as an influential tool of governments and organisations to impact what is considered normal?

“Social norms marketing includes marketing techniques, such as mass media and face-to-face campaigns, that are designed to alter individuals’ perceptions of social norms, specifically perceptions of attitudes and behaviours that are typical or desirable in their community.”

“Public information not only causes individuals to update their personal beliefs, but
also allows them to update their beliefs about how widely these beliefs are shared (Morris
and Shin, 2002). That is, public information is used to know that others received the information, and that everyone who received the information knows that everybody else that received the information knows this, and so on, creating common knowledge. In this vein, some authors argue that “attempts to change public behaviours by changing private attitudes will not be effective unless some effort is also made to bridge the boundary between the public and the private.”

http://www.personal.psu.edu/bfr3/blogs/applied_social_psychology/2011/11/medias-influence-on-social-norms-and-identity-development-of-youth.html

“So what is identity? For starters, we technically are not born with identity; it is a socially constructed attribute.  The self-concept, which is the knowledge of who we are, combines with self awareness to develop a cognitive representation of the self, called identity (Aronson, Wilson, & Akert, 2010, p.118).  In other words, who we are is controlled by internal and external factors that combine to make us who we become. Add in new media outlets, such as the internet, and media is now considered an “extension of everyday life and a tool of cultural change” (Singh, 2010).  Thus, identity formation, as a social concept, is being transformed in new and even more global ways.”

Cause and effect between Social Norms and Mass Media.
Does Mass Media simply act as a mirror to our social norms, or are our social norms dictated to us by the media?

https://www.google.co.uk/search?client=firefox-b-ab&biw=1280&bih=721&q=impact+of+social+media+on+identity&sa=X&ved=0ahUKEwjri5fIiLTSAhViIMAKHU35ASoQ1QIIVCgA

https://www.thersa.org/discover/publications-and-articles/rsa-blogs/2013/01/is-social-networking-redefining-identity

https://www.google.co.uk/search?client=firefox-b-ab&biw=1280&bih=721&q=media+influence+on+identity+formation&sa=X&ved=0ahUKEwjri5fIiLTSAhViIMAKHU35ASoQ1QIIWSgF

Fake News vs Real News // FMP

It’s quite hard to tell.  I’ll be honest.  Some of them are so, so bad that it’s almost unbelievable that they are true.  Some of them however, are fake – this is damaging, and back to one of my initial thoughts during this project that fake news and mass media communications are actually altering our collective consciousness, and the way in which we perceive the world is changing.

Here are some fake sounding REAL news stories.

  • ‘Black Hitler’ to stand for election for far-right party in Finland
  • Loose Women dropped on International Women’s Day
  • Pizza Hut has invented shoes that order pizza for you
  • Russia Bans Children From Watching ‘Beauty and the Beast’ Because of Gay Scene
  • Police: Man says he stabbed mother to death because she is vampire, he is werewolf
  • Barbara Streisand: Donald Trump is making me fat
  • Russian MP offers solution to hooligan violence: make it a spectator sport
  • Nuclear submarine plans found in Welsh charity shop
  • ‘I’m Spider-Man’ yells man jumping out window after being dumped by girlfriend
  • Sex wearable is coming to track your performance and judge you
  • Police say they were ‘authorized by McDonald’s’ to arrest protesters, suit claims
  • 67-year-old man dies from heart attack after catching prized Pokemon ‘Lapras’
  • Woman mistakes town meeting for Donald Trump rally and smears 30 cars with smooth peanut butter in protest
  • Chimp Who Smokes a Pack a Day ‘Doesn’t Inhale’ Pyongyang Zoo Officials Say
  • Fight on UK train after people kept placing bagels on travellers’ heads
  • Man Arrested After Stabbing Himself To Get A Day Off Work

Please find more of these on a sub Reddit page called ‘Sadly This Is Not The Onion‘.

And now though for some actual FAKE news, but are they really that different?

  • Woman arrested for defecating on boss’ desk after lottery win
  • Pope Francis Shocks World By Endorsing Trump for President
  • Rage Against The Machine to Reunite and Release Anti-Trump Album
  • Woman Murders College Roommate for Sending Too Many Candy Crush Requests
  • President Obama Confirms He Will Refuse To Leave Office If Trump Gets Elected
  • Man Shoots Off Own Penis After Taking Selfies With Gun
  • Pro-Lifers Declare: Ejaculation is Murder!  Every Sperm Is A Life
  • Saudi Arabia Panel of Scientists Admits Women Are Mammals But Not Yet Human
  • Woman Infects 586 Men With HIV and Plans To Infect 2000 More Before 2017
  • Morgue Worker Arrested After Giving Birth To Dead Man’s Baby
  • Trump Claims America Should Never Have Given Canada Its Independence
  • Woman puts poison on her vagina to kill husband when performing oral sex on her
  • Donald Trump Announces He Will Make Singing The National Anthem At Start of Work Compulsory For All Government Employees
  • Alt-Right Leader Wins Right to Donate Blood On Condition It Isn’t Given To Black People
  • Mohammed Ali’s Home To Be Turned Into Brothel By Developers

All legitimate things seen online, some of which received the most traffic through Facebook in all of 2016.  The list was compiled by Buzzfeed based on interactions with Fake News stories in 2016, some of which receiving upwards of 1.5 million interactions.

It would be quite hard to argue against the idea that this is altering our collective understanding.  How then do we sift through this?  How do we resolve this and how do we position ourselves in relation to it?  I think that’s the most important aspect of my project.  Not necessarily to make people aware of the mass media, because most people already are.  Its purpose is not to tell people what they already know.  I think the biggest thing I’d like to achieve is give people a greater sense of themselves in relation to what goes on around us all the time.  Our abilities to self-regulate are arguably quite compromised from being surrounded by so much uncertainty.  The prevalence of ‘fake news’ ensures that people don’t know what to believe, whether it’s true or not, from a reputable source or not.  It feels like we’ve got more information than ever before on such a multitude of topics, but we’re managing to be more uninformed than ever.

It could even be argued that this is some new form of propaganda.  By flooding the information sphere with fake news and sensationalistic articles, people are unsure of what to follow, or which things to believe.  This creates fear and resentment, and the lack of knowing breeds bias and discomfort.  Our lack of ability to judge what’s real or fake is quickly turning from news articles to a general distrust of the world around us, and of the other people on it.

Social Spaces

I’ve been thinking more about this issue of social spaces, and how cities are becoming more inclusive, with a move to be more people-friendly.  Modern cities seem to be about engagement, interaction, with people at their core.  I’ve started a Pinterest board to get some ideas together, to act as a moodboard for our project and to tie in with some of our initial ideas.

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Field – India

Something that really struck me when in India was the culture, and how layered everything is.  I did know a fair amount about the religion, culture, and society within India, but seeing it in practice and in the flesh was an entirely different experience.  It’s one of those places that has to be seen to be believed.  It was a sensory overload that’s for sure.  I’ve never felt overwhelmed so much by somewhere before!  Having travelled in the past but to ‘Western’ countries, this was my first experience of the ‘Eastern’ culture and it was totally different.  I’ve tried to put into words how different it is, but it really does just have to be seen.  There are smells, sights, sounds, tastes, the whole bunch and it’s just everywhere.  That feeling of total immersion is something I was interested in as I think it could tie into my practice, or at least to an outcome (although I’m not sure what that is yet).  Something that people can interact with, something that is demonstrative of something bigger, a piece that can be tangible and interesting and really involve the viewer.